When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

Ideas are the currency of innovation.

Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.

So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

At a higher level of consciousness, everything that happens – or does not happen in our life – has a reason behind it

He that is faithful in that which is least is faithful also in much and he that is unjust in the least is unjust also in much.

Last week, I had to offer my publisher a bottle that was far too good for him simply because there was nothing between the insulting and the superlative.

If you but knew the flames that burn in me which I attempt to beat down with my reason.

Would I describe myself as new Labour? I'm Labour, organised Labour. I think labels have a limited use and that's where you really get into boy stuff sometimes, just sticking on labels.

The 2 things I like the most are girls and loud noises.

The great enemy of the truth is not the lie, deliberate, contrived and dishonest but the myth persistent, persuasive and unrealistic.

Virtue and vice, evil and good, are siblings, or next-door neighbors, Easy to make mistakes, hard to tell them apart.

I don't have hard numbers about this, but the impression I get is that the amount of eyeballs you get from being on the humor shelf at Barnes & Noble - it is almost insignificant.

Who shall measure the hat and violence of the poet's heart when caught and tangled in a woman's body?