When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Take away from love the fullness of self surrender, the completeness of personal commitment, and what remains will be a total denial and negation of it.

I seem to know a lot about myself, but can’t tell who I am.

I’ve created the most beautiful things out of my sadness.

I'd been living luminously between two eternities of darknness.

Time is fluid, so the moments where everything feels perfect pass in a wink, and those where you're on your knees in despair drag on like the death of a thousand cuts.

Whenever you trace the origin of a skill or practices which played a crucial role in the ascent of man, we usually reach the realm of play.

Erasers remind us there is no faultless human.

This banjo surrounds hate and forces it to surrender.

Having scored 298 and still hitting a six is something unimaginable and you need to be a genius for that.

To treat life as less than a miracle is to give up on it.