When people know the desired destination, they’re free to improvise, as needed, in arriving there.

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

What’s working, and how can we do more of it?

The more we reduce the amount of information in an idea, the stickier it will be.

The more hooks an idea has, the better it will cling to memory.

Society does not consist of individuals but expresses the sum of interrelations, the relations within which these individuals stand.

Fear only exists when you do not understand that you have the power to project thought and that the Universe will respond.

Look for beauty in everything.

To compose our character is our duty, not to compose books, and to win, not battles and provinces, but order and tranquillity in our conduct.

Work ends up dehumanizing people.

I go off into Dublin and two days later I'm spotted walking by the Liffey with a whole bunch of new friends.

Doing for people what they can and ought to do for themselves is a dangerous experiment.

I want people to understand that from the minute Lady Gaga arrived, she created a new set of rules: being different is good; embrace it.

That was the whole point in forming a band. Girls. Absolutely gorgeous girls

Happiness is not limited. There’s enough for everyone.