When positioning a brand, aggressively avoid becoming a "me too" by assertively being a "who else?

Never give up the life you wish, because that wish is your personal sun! If you give up, you will find yourself in the darkness even in the brightest day!

I wanted to reject it all because I was sick of being perfect. I was so bored with normality and dreams of poster boys and tabloid covers.

If you would stop worrying about things you don’t control and release what God has put into you, you will change everything around you.

In spite of discouragement and adversity, those who are happiest seem to have a way of learning from difficult times, becoming stronger, wiser and happier as a result.

A good teacher is like a good artist. They go right to the most difficult part of whatever's going on.

Good novels are not written by orthodoxy-sniffers, nor by people who are conscience-stricken about their own unorthodoxy. Good novels are written by people who are not frightened.

Spare yourselves from the indulgence of self-pity. It is always self-defeating. Subdue the negative and emphasize the positive.

Man is a money-making animal, which propensity too often interferes with his benevolence.

Like the children we will never ever cease to be.

Del Taco: so much food, no much money