When something exceeds your ability to understand how it works, it sort of becomes magical.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

It's very easy to make something that is new. So we are trying to make things that are better.

I am fulfilling my destiny.

International business, once allowed to stalk uncontrolled, killed the local, the small, the quirky.

There's Nothing To Hide When Your Soul Is Not Guilty....

The Ayurvedic route to great health involves two simple steps:1. Doing less

Good artists exist in what they make, and consequently are perfectly uninteresting in what they are.

I hope we're not just human garbage drifting toward a big sewer. But I think so.

Philosophers are adults who persist in asking childish questions.

Beauty is a form of genius -- is higher, indeed, than genius, as it needs no explanation.

The more you look, the more you will see.

My penalty for rocking the boat was being traded.