When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.

Starbucks represents something beyond a cup of coffee.

When it comes to Starbucks, I take every threat very personally.

We are not in the coffee business serving people, we are in the people business serving coffee.

Starbucks has a role and a meaningful relationship with people that is not only about the coffee.

Believe in your dreams and dream big. And then after youve done that, dream bigger.

There's a metaphor Vincent Eades likes to use: "If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies.

Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.

When you're surrounded by people who share a passionate commitment around a common purpose, anything is possible.

Customers must recognize that you stand for something.

Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings.

All hardships are seeds of growth. Your life will blossom when the lesson is complete. But remember, you were ALWAYS beautiful from beginning to full bloom.

Perception is to be blamed. It, if given due attention, keeps changing.

Family, work, familiarity. Listen, if I had a magic wand and I could make myself really be happy, I'd zap me onto a farm. And I know nothing about farming.

To me, technology was a means to an end to achieve the social justice goals, stronger democracy and more effective government that is the aim of what I do.

I wish I could meet a Christian who would proselytize to me, but they keep running away from me. I wanna talk to you all.

The emotion felt by a man in the presence of nature certainly counts for something in the origin of religions.

Nothing comes without a price.

It is human defect — to try to know oneself by the self of another.

Don't give up your power to change things. Negativity and unhappiness are caused by you. You can change your attitude.

We could move catalog, if he'd only die quicker.