When we brand things, our brains perceive them as more special and valuable than they actually are.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

You should keep dogs-fine animals-sagacious.

Your life can only be as free as your perception of it

Always have Faith. Always have Hope.

Eugenics is the study of the agencies under social control that may improve or impair the racial qualities of future generations either physically or mentally.

The biggest superpower you can have is the ability to change your own life. It’s in your hands, and if you believe that you can get the power you want, you can do whatever you wish to do.

Music is so 100 percent for me that the idea of giving that up in any way, shape, or form would be terrifying to me.

Every time I get in an elevator, the operator says the same thing to me: 'Basement?'

Hope, danger's comforter

Inside I feel much like a 12-year-old or a 17-year-old who knows big words.

One of the most delightful things about a garden is the anticipation it provides.