When you advertise fire extinguishers, open with the fire.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

If you have a spark of genius, kindle it until it becomes a flame.

What separates privilege from entitlement is gratitude.

Human nature is always interesting... And it's curious to see how certain types always tend to act in exactly the same way." - Miss Marple, The Herb of Death, Pg. 167

The essential American soul is hard, isolate, stoic, and a killer. It has never yet melted.

What can you do when everyone around you is strong and clever?

I'm really close to my family, and I really want one of my own. But the wedding, it's not necessary for me.

All that analysis is well and good, but what I need right now is a left-handed batter who can hit the ball over the shortstop's head.

Is there no Villain in this World who doth not regard himself as a poor abus'd Innocent, no She-Wolf who doth not think herself a Lamb, no Shark who doth not fancy that she is a Goldfish?

I think in real life most of us don't know how to communicate our deepest feelings very well.

When a man has made peace within himself, he will be able to make peace in the whole world.