When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

What’s working, and how can we do more of it?

The more we reduce the amount of information in an idea, the stickier it will be.

The more hooks an idea has, the better it will cling to memory.

You were only meant to be a stepping stone on my journey across the sea.

With every increase in the degree of consciousness, and in proportion to that increase, the intensity of despair increases: the more consciousness the more intense the despair.

It would be easier to get a computer to cry than to get Estonians to share their innermost feelings.

A simple click can cause a great harm

I'm encouraging kids to use computers at their own pace to build aspirations.

I eat a lot of ice cream, chocolate, and cookies, and I drink rosé champagne.

Ireland is a fruitful mother of genius, but a barren nurse.

I don't care what people think or say about me, I know who I am.

Music is my greatest love. If I could play an instrument I would be a musician.