Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

America... goes not abroad, in search of monsters to destroy. She is the well-wisher to the freedom and independence of all.

A book is a treasure of life.

Lesson Number One in controlling a man: find his weakness. Every man had one.

I exist no more, every moment a new being lives inside me.

I did send a girl a plane ticket asking her for a visit, I guess that's quite romantic.

I never seemed to fit in. But it made me try to strive for things ten times harder.

I kind of grew up and started maturing.

I believe acting truly is harnessing the power of belief.

I look more Indian when I'm serious.

Why, headstrong liberty is lashed with woe. There's nothing situate under heaven's eye But hath his bound, in earth, in sea, in sky.