Where can we take no the product, but the idea?

One of our first customers asked me how big we want to be. I said I want to be really big. Later, it bothered me that I answered that way. Now I say I just want to be a great company.

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.

I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.

Motivation, passion, and focus have to come from the top.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

I'm a big advocate of the power of positive thinking, particularly for small businesses.

The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.

Any self-respecting entrepreneur has borrowed money from their mother at some point.

All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.

I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.

Your only limitations are the ties you allow to bind you.

I need to learn not just to forget but to forgive.

In their meditations, the high priests and priestesses of Atlantis had seen that the Atlantean civilization was going to end cataclysmically.

Life, like war, is a series of mistakes,he is the best who wins the most splendid victories by the retrieval of mistakes. Forget mistakes: organize victory out of mistakes.

This is the story of a boy who used to be a wolf, and a girl who became one

You know what? You didn't do anything wrong. I did. It's this dumb thing I do. I look into things and see more than I'm supposed to.

If I'm not saying it in four choruses or less, then I'm not saying it.

The studios have their list of five actresses and whether they're right or wrong for a role doesn't matter. It's how much money their last movie made.

It is men who wait to be selected, and not those who seek, from whom we may expect the most efficient service.

I just heard the latest joke about my hair: 'Do you know what that is on her head? It's a steering wheel to drive the state.