Where people aren't having any fun, they seldom produce good work.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

There is no cosmetic to gain a beauty like yours.

Outside, even through the shut window-pane, the world looked cold.

Sometimes that’s what it takes. Putting it all out there and hoping love wins.

Great things are achieved only when we take great risks.

In every school I've gone to, all the athletic bastards stick together.

Where I grew up has had a huge influence on me. It's a place where there aren't many people and there's lots of sky.

I don't know what they'll say when I die. I don't give a damn, but they'll probably cry.

Love liberates. It doesn't just hold, that's ego. Love liberates.

I grew up sitting beside my grandmother playing the piano and singing.

On him does death lie heavily, who, but too well known to all, dies to himself unknown.