Whether or not you liked George W. Bush, there was no doubt about what position he was going to take, and that's what endeared him to a significant segment of American society.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Stand alone when it is to your benefit, with others when it is to your advantage, and with everyone when it is to your empowerment.

I'm obsessed with concerts.

Fiction begins with the senses, and the senses go to work in a place.

This show is our own personal beliefs.

Their happiness was in each others keeping, and both were unafraid.

Shigure Sohma: Tohru's very cute in a sweet sort of way. Hatori Sohma: For some reason when you say that it reeks of something illegal.

Over the last 30 years there have been a steadily growing number of architects who are returning to traditional and classical principles.

Since survival is the sine qua non, I now define the "moral behavior" as "behavior that tends toward survival".

Of course, everybody's family is dysfunctional - we've accepted that. What are we supposed to do? Hate our parents for the rest of our lives?