While 'The Owner's Manual' is not a formula for guaranteed success by any means, we're confident it will help reduce the failure rate of most startups that use our Customer Development process.

Greatest risk is not development of new product, but development of customers and markets

Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.

A startup is a temporary organization designed to search for a repeatable and scalable business model.

The world is run by those who show up not those who wait to be asked.

There are no facts inside the building so get the hell outside.

Using the Product Development Waterfall diagram for Customer Development activities is like using a clock to tell the temperature. They both measure something, but not the thing you wanted.

Startups don’t fail because they lack a product; they fail because they lack customers and a profitable business model.

Build and they will come’ is not a strategy, it’s a prayer.

The company that consistently makes and implements decisions rapidly gains a tremendous, often decisive, competitive advantage.

In a startup no facts exist inside the building, only opinions.

For Satan’s deceptions to be successful, they must be so cunningly devised that his real purpose is concealed by wiles.

And, to be true, an enemy's lair is an enemy's lair, no matter how comfortable or fancy it might appear.

I have always had an interest in fashion and design and I appreciate style and timelessness within my footwear and accessories both on and off the court.

Don't talk to me about other worlds, separate realities, lost continents or invisible realms -- I know where I belong. Heaven is home. Utopia is here. Nirvana is now.

Funny how when your life is mostly bullshit, you turn off feeling. Sometimes it's hard to turn it back on again.

Only man is not content to leave things as they are but must always be changing them, and when he has done so, is seldom satisfied with the result.

I was very clear that I wanted to keep 'Thor' out of the rest of the Marvel universe for no less than the first six issues. And the success of the book, I think, speaks well to that decision.

Stop trying to control. Let go of fixed plans and concepts, and the world will govern itself.

We must learn that passively to accept an unjust system is to cooperate with that system, and thereby to become a participant in its evil.

My deepest feeling about politicians is that they are dangerous lunatics to be avoided when possible and carefully humored; people, above all, to whom one must never tell the truth.