While every body wants it, most don't want to give it.

A real leader has the ability to motivate others to their highest level of achievement; then gives them the opportunity and the freedom to grow.

The ultimate compliment a customer can make to an organization about one of its marketing people is: "I'm not sure whether your sales rep works for me or for you."

. . . the world is filled with the kind of customers who deserve the care and attention I advocate, and I'd be willing to jump through hoops to win and keep them.

. . . top management should spend 40 to 50 percent of its time educating and motivating its people . . .

Sometimes the manager must perform with the courage and agility of a circus performer, carefully crossing the highwire between short-term problems and long-term objectives.

Leadership is the ability of a single individual through his or her actions to motivate others to higher levels of achievement.

People buy products for what they can do, not for what they are.

IBM doesn't want its people to get frustrated and restless because it has them reaching for carrots they can't quit

First, there is the law. It must be obeyed. But the law is the minimum. You must act ethically.

We depend on you to do the right thing; right for both you and the company. It is no exaggeration to say that IBM's reputation is in your hands.

There is no such thing as a perfect phrase, or a private language, and . . . time only runs the one way.

Patience is a form of wisdom. It demonstrates that we understand and accept the fact that sometimes things must unfold in their own time.

The house shakes...with the roar of the cannon. No sleep for me tonight.

The thinker requires exactly the same light as the painter, clear, without direct sunshine, or blinding reflection, and, where possible, from above.

In media, there's a distance and an unrealistic expectation of knowledge about a person that's created.

Nobody has ever built a brand by imitating somebody else's advertising.

I want to own the New York Jets, that's what I want. And I absolutely believe I am going to own the Jets.

How can I play baseball if I'm stupid? If I was stupid I wouldn't have pitched in the World Series. I'd be playing ball in Mexico or Yugoslavia or on Pluto.

During one of my early seminars, there were a bunch of seminar junkies there.

When my sister and I were growing up, she was made out to be the goody-goody one.