While it is important to trash the governor, it should be done in the context of regret, sadness and balance.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

The Bible is a fountain of life, an instruction on how God want you to live a life on earth.

Love has a way of making the sane insane and the insane normal.

It is not patriotic to commit young Americans to war unless our national security clearly requires it.

Our best presidents have really combined domestic leadership with heroic achievements in foreign affairs or war.

It's up to each of us to help create a better world for our children.

I will offer thanks for someone who paid a price for offering compassion to me. I will place myself beneath the cross of another who needs my compassion.

Lisa: 'Do we have any food that wasn't brutally slaughtered?' Homer: 'Well, I think the veal died of loneliness.'

Real success means creating a life of meaning through service that fulfills your reason for being here.

A lot of the money in the stock market is really our national retirement plan, for better or worse.

Fanatical religion driven to a certain point is almost as bad as none at all, but not quite.