While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

When a person eats shortly before going to bed, digestion accompanies sleep. The two great physiological functions are completed together, leaving the maximum of freedom to the mind during the day.

You just stood up to your mother.... I should think now you could take on the world.

The mentality of a believer is a mentality of a person who believes in the victory already provided by God even if it cannot be seen now

What I don't like is what it sometimes takes to win. Backstabbing. Manipulation. Out-and-out bribery once in a while, and not always the monetary kind.

Don't get cocky just because you've had a good run. You can lose your business as fast as you've earned it.

This is what I would ask of the American people, and that is, and the media does not do this terribly often - put things in contact.

In North America, hip-hop and urban music are much more developed than it could be in Europe, except for a couple of markets like France, for example, or Germany, they're a little bit more aware.

My God is rock'n'roll. It's an obscure power that can change your life. The most important part of my religion is to play guitar.

Maybe the life I think I'm living is a paranoid delusion...Sanity is a valuable possession; I hoard it the way people once hoarded money. I save it, so I will have enough, when the time comes.

Whatever it is about pictures, photographs, it's just about impossible to follow up with words. They don't have anything to do with each other.