Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

I can't die yet, doctor. Not yet. I have things to do. Afterwords I'll have a whole lifetime in which to die.

You are rich if your heart is filled with an abundance of love.

Feminism has had exactly the same problem that "political correctness" has had: people keep using the phrase without really knowing what it means.

Of course gratitude should be expressed...But that does not mean to kill your self-esteem.

Wisdom begins in wonder.

The purpose of a system is what it does. There is after all, no point in claiming that the purpose of a system is to do what it constantly fails to do.

I hate conservatives, but I really hate liberals.

A business must have a conscience as well as a counting house.

A revolutionary leadership must accordingly practice co-intentional education.

I'm like a mosquito, I love humidity. I don't sweat.