Will you be clever at the expense of others, or will you be kind?

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

The hidden keys of true happiness are individual responsibility and an incessant quest for joy.

I need to breathe” I manage to get out, his hold on me loosens slightly.“I need you

If you get a diagnosis, get on a therapy, keep a good attitude and keep your sense of humor.

Sometimes the truth hurts. And sometimes it feels real good.

Meet me in Montauk.

I had four gold medals, but you can't eat four gold medals.

I think that the basic philosophy was very good. It was just be nice to each other, and don't step on other people's toes and infringe on their freedom.

It is impossible to separate works from faith- yea, just as impossible as to separate burning and shining from fire.

Germany is probably the richest country in Western Europe. Yet they wouldn't take any television with Duke and Ella, their reaction being that people weren't interested in it.

And when will there be an end of marrying? I suppose, when there is an end of living.