Within every brand is a product, but not every product is a brand.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

Faith is a fine inventionWhen gentlemen can see, But microscopes are prudentIn an emergency.

I have arthritis. The space around my spinal cord has become compressed.

For athletes traditionally it's such a fantastic stepping stone to greater things down the track and in the future. Don't undermine the Commonwealth Games!

I never discuss a novel while I'm writing it, for fear that talking about it will diminish my desire to write it.

If you have a great message but no great way to entertain, people won't want to hear it.

I'm nihilistic, antagonistic, violent, horrible - but not obliterated, yet. I just refuse to be beaten down. I think it's stubborness that keeps me going.

It is impossible for anyone to be responsible for another person's behavior. The most you or any leader can do is to encourage each one to be responsible for himself.

This was 1954, friends. The girls' dorm was off limits. Even to girls, I think.

They were black like a lizard's and very large and, like the eyes of a lizard, could sometimes look sleepy.

I would not be the mere President of a Party. I feel bound to administer the government untrammeled by party schemes.