Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

Going viral isn’t random, magic, or luck. It’s a science.

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

Connecting with others is rewarding; it makes us feel like we're not alone in the world.

Marketing is about spreading the love.

If something is built to show, it's build to grow.

Top of mind means tip of tongue.

People don't need to be paid to be motivated.

Virality isn’t born, it’s made.

Stories carry things. A lesson or moral. Information or a take-home message.

I could deny it if I liked. I could deny anything if I liked.

Science means simply the aggregate of all the recipes that are always successful. All the rest is literature.

I think you kind of have to put yourself out there.

Excessive dealings with tyrants are not good for the security of free states.

What we call emancipation is always and of necessity simply the free choice of the soul between one set of limitations and another.

Every once in a while when I get a migraine, I like to think, "Who hates me today?"

There are a million reasons why you can't. Focus on the few reasons why you can.

This is a lesson I continue to learn: Be content where you are!

Sun, silence, and happiness.

Since I was in my 20s, I've been giving my face 30 hot splashes in the morning and at night, and I keep thinking, If it's 25, oh my gosh, I'm going to fall apart.