Work hard. Work smart. Remain grounded. Serve others and be enthusiastic.

Those who win are those who think they can.

Iterate. Iterate Iterate.

You can't avoid success if you disown your fear.

Failure is inevitable, success is optional.

The uber successful are those who breed success in others.

Obstacles are a measure of the intensity of your passion.

Excellence never seeks excuses.

If they aren't laughing at your goals, you are not dreaming big enough.

The idea you implement is more important than the ideas you collect.

If you can't stop thinking about it, don't stop working for it.

If you don't take care of this the most magnificent machine that you will ever be given...where are you going to live?

How do you make love to someone when you know they’ll be gone forever the next day? How do you spend the last few hours with someone when you know there will never beanything after that?

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

What monstrous absurdities and paradoxes have resisted whole batteries of serious arguments, and then crumbled swiftly into dust before the ringing death-knell of a laugh!

People in the U.S. will watch anything if it's put in front of their face over and over again. I like to see what's possible, more than anything.

I would not give my first 15 years to my worst enemy, and I don't even have a worst enemy.

I never want to love someone like that, so much that there would be no room left for myself, so much that I wouldn't be able to survive if he left me.

In love, each man is his own personal challenge.

I have a good memory for words, and when I come upon a word I don't know, I remember it, or try to - it's almost like a tic.

I don't think I am beautiful. I can look good and I can look ugly.