Work hard, have fun and make history.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

Opinions of others may temporary influence your decisions.But you ought to follow your own inner voice.

If you know the value of prayer, you will pray every second.

The key is to join an industry that you have a passion for. If you love cars, then automotive is where you should end up.

It's a mystery to me how anyone ever gets any nourishment in this place. They must eat their meals standing up by the window so as to be sure of not missing anything.

One way for investors to protect themselves from a rapid change in the price of a stock is to use a limit order rather than a market order.

We Shall Build Good Ships Here; At A Profit If We Can, At A Loss If We Must, But Always Good Ships.

Yokozuna's Bonzai Drop literally scared me as a kid. It frightened me.

An interim report - that is what an autobiography is.

I don't like the theatre. I like plays in which the audience is addressed by the actors. I don't like seeing people talking to each other on stage as if there isn't an audience.

Make happiness a habit. Be so happy you drive the devil stark-raving mad.