Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Love is a gift forever.You can't take it back, never.

When I think of how many people in this world have it worse than I do, I realize just how blessed I really am...... and I have to give thanks ...

I didn't know anything about it, I swear. Nor did Dave Bassett. We were sitting there saying 'What's happening here?'. It is frightening. A nightmare.

A man says what he knows, a woman says what will please.

A rattlesnake that doesn't bite teaches you nothing.

To please people is a great step towards persuading them.

Be quiet, or my wife will take away your first born and make him or her work in one of her sweatshops!

Space, and space again, is the infinite deity which surrounds us and in which we are ourselves contained.

The individual who violates the rules in a zealous search for an answer to the problem may overstep the bounds and thereby suffer the loss of his relationships to the organized medical profession.

Worship strengthens you. It gives you a sense of God's presence and ultimately His protection and provision.