You aren’t advertising to a standing army; you are advertising to a moving parade.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

A goal without a plan is just a wish.

Use time to create the nature of God in yourself

Patience, he thought. So much of this was patience - waiting, and thinking and doing things right. So much of all this, so much of all living was patience and thinking.

This is the gift of the landscape photograph, that the heart finds a place to stand.

Market competition is the only form of organization which can afford a large measure of freedom to the individual.

God asks no man whether he will accept life. That is not the choice. You must take it. The only choice is how.

Without love and laughter there is no joy; live amid love and laughter.

Football was never my life. The guys [and] the relationships were my life. I have an ability to relate to damn near everybody.

Homosexuality is death, and I choose life.

Its harder for people to seek retirement from themselves than from the law