You can't be a leader by following a leader.

Designers don't actually solve problems. They work through them.

The best design tool is a long eraser with a pencil at one end.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A brand is a person’s gut feeling about a product, service or organization

Branding is the process of connecting good strategy with good creativity.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Brand is not what you say it is. It’s what they say it is.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Never tell a child that something it’s too hard

When you know your worth, no one can dictate your value.

The music of Mozart is of such purity and beauty that one feels he merely found it - that it has always existed as part of the inner beauty of the universe waiting to be revealed.

It is only the fools who keep straining at high C all their lives.

Those who leave the tradition of truth do not escape into something which we call Freedom. They only escape into something else, which we call Fashion.

No one ever truly comes to know, honor, or worship God without being changed in the process

Beneficent spirals, operating by benign feedback, mean that everything needful is not required at once: each individual improvement is beneficial for the whole

When I was younger I knew I could do anything - I could be the president if I wanted to, but that was a stupid idea - I'd rather be a rock star.

Once you realize how good you really are, you never settle for playing less than your best.

Leadership must be established from the top down.