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William Bernbach Quotes: You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.
         

You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.


William Bernbach
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Other quotes of William Bernbach


In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.



Nobody counts the number of ads you run; they just remember the impression you make.

Nobody counts the number of ads you run; they just remember the impression you make.



In advertising, not to be different is virtually suicidal.

In advertising, not to be different is virtually suicidal.



We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.



An idea can turn to dust or magic, depending on the talent that rubs against it.

An idea can turn to dust or magic, depending on the talent that rubs against it.



If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.

If you stand for something, you will always find some people for you and some people against you. If you stand for nothing, you will find nobody against you, and nobody for you.



It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.



Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?

Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?



Word of mouth is the best medium of all.

Word of mouth is the best medium of all.



Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.





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And sometimes we die to prove that we lived.

And sometimes we die to prove that we lived.



If you must be a glutton, be a glutton for work.

If you must be a glutton, be a glutton for work.



WikiLeaks serves as a back-up for those who want to tell the truth about the inner workings of government when the mainstream media is not willing or taking too long to publish.

WikiLeaks serves as a back-up for those who want to tell the truth about the inner workings of government when the mainstream media is not willing or taking too long to publish.



Something always happens. You still have to promise stuff anyway. If you have to work to make the promises true... it's like a spell. You have to say the words every time you want the results.

Something always happens. You still have to promise stuff anyway. If you have to work to make the promises true... it's like a spell. You have to say the words every time you want the results.



Actually, it would be assumed that the young lady had no such impulses at all, but I’ll tell you something: Chocolate melts on my tongue too.

Actually, it would be assumed that the young lady had no such impulses at all, but I’ll tell you something: Chocolate melts on my tongue too.



Our parents decided not to teach us Chinese. It was an era when they felt we would be better off if we didn't have that complication.

Our parents decided not to teach us Chinese. It was an era when they felt we would be better off if we didn't have that complication.



I think as far as the music industry is concerned, it's kind of been the wild, wild West in a way with the Internet, which is not necessarily a bad thing to me.

I think as far as the music industry is concerned, it's kind of been the wild, wild West in a way with the Internet, which is not necessarily a bad thing to me.



Mind the dead man, my dear.

Mind the dead man, my dear.



There's absolutely no way you can feel the freedom to embarrass and humiliate yourself unless you have finally recognized that your identity is in someone other than yourself.

There's absolutely no way you can feel the freedom to embarrass and humiliate yourself unless you have finally recognized that your identity is in someone other than yourself.



If we are to be as a shining city upon a hill, it will be because of our ceaseless pursuit of the constitutional ideal of human dignity.

If we are to be as a shining city upon a hill, it will be because of our ceaseless pursuit of the constitutional ideal of human dignity.




Quote Description


This page presents the quote "You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.". Author of this quote is William Bernbach. This quote is about dullness, brilliance, men, irrelevant, business, word of mouth, listening,.