You don't chose your passion, your passion choses you

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

For dear me, why abandon a beliefMerely because it ceases to be true

Which would be worse- to live as a monster, or to die as a free man?

Every act of rebellion expresses a nostalgia for innocence and an appeal to the essence of being.

I would permit no man, no matter what his colour might be, to narrow and degrade my soul by making me hate him.

He keeps this up, he's bound to be caught, she thought. And this time they'll dangle him for certain.

A fearful man who knows he is fearful is far more trustable than a fearful man who isn’t aware of his fear.

I consider myself perfectly normal, and I don't know of any part of my life that would be so unusual as to interest the idly curious.

We have a cultural notion that if children were not engineered, if we did not manipulate them, they would grow up as beasts in the field. This is the wildest fallacy in the world.

Always humble yourself lovingly before God and man, because God speaks to those who are truly humble of heart, and enriches them with His gifts.

You have to save the vision speeches for when the company is winning. When you're not winning, you just have to get momentum back.