You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

There are more good people than bad people, and overall there’s more that’s good in the world than there is that’s bad. We just need to hear about it, we just need to see it.

You've got to be hungry - for ideas, to make things happen and to see your vision made into reality

The worth of a book is a matter of expressed juices.

We sometimes encounter people, even perfect strangers, who begin to interest us at first sight, somehow suddenly, all at once, before a word has been spoken.

I became a photographer in order to be a war photographer, and a photographer involved in what I thought were critical social issues. From the very beginning this was my goal.

It's always fun watching new actors and new voices come out.

And one by one the nights between our separated cities are joined to the night that unites us.

I love working with Liev [Schreiber]. I've known him for a long time. I just think he is a master. Few actors are so self-possessed and so focused and so confident.

This little patch of earth and this little pile of stones I can wash the dust from off my face and skin But this earth is in my bones

Not everyone has a sob story, Charlie, and even if they do, it's no excuse.