You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Why not live now instead of someday?

Products with higher user engagement have the potential to grow faster than their rivals.

Users who continually find value in a product are more likely to tell their friends about it.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

To initiate (user) action, doing must be easier than thinking.

Do not rush in the ride of life.

It is only error in judgement to make a mistake but it shows infirmity of character to adhere to it when discovered.

Celebrity is death - celebrity - that's the worst thing that can happen to an actor.

Its a bit cloudy in London but people are already drinking out on the streets- God Bless the pubs.

Leaders should lead as far as they can and then vanish. Their ashes should not choke the fire they have lit.

Fashion is so subjective, and I think it should be playful.

Businesses are not paid to reform customers. They are paid to satisfy customers.

Theories are like patches on a coat, one day they just wear off.

Sin comes when communication lines are down - it always does, sooner or later.

I have always said that the best training to be a TV newsman or anybody on television is to do a children's show because you are oblivious to the fact that there is a camera there.