You make the best products you can, and you grow as fast as you deserve to.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

I love mankind, he said, "but I find to my amazement that the more I love mankind as a whole, the less I love man in particular.

Never believe the lines on your hands that predict your future. Because people who don't have also have future.

Call me Richard. That’s my real name. Call me that.

There are no taboos in bed, and there shouldn't be any taboos in bed.

Mortality is the most romantic story ever told. Just one chance to do everything you should. Then, magically, you move on.

Come to me in my dreams, and then By day I shall be well again. For then the night will more than pay The hopeless longing of the day.

Hatred is the ballast of the rock which lies upon our necks and underfoot.

We spend too much time fretting over the way the industry produces programming, and too little worrying about the way the public consumes it

You're never rude,' she said, smiling, 'and I think it's good to be touchy sometimes. It means you care.

The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate. – When people ask you to tell them what to do, resist.