You need to marry the qualitative with the quantitative. It better informs us so we can decide what to do. We can't be afraid of data and analysis. We have to use that lens.

There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture  -  especially the innovation culture  -  of a company.

All design is the process of making experiences.

Information design addresses the organization and presentation of data: its transformation into valuable, meaningful information.

Relationships happen in experiences.

Strategy is worthless unless you can act on it.

Designers need to be more than ambassadors, they need to be fully functioning and fully aware members of strategic decision-making teams in a company.

User experience is important to strategy.

The most terrifying thing is to accept oneself completely.

If you don't have a sensation of apprehension when you set out to find a story and a swagger when you sit down to write it, you are in the wrong business.

Somewhere along the line we stopped believing we could do anything. And if we don't have our dreams, we have nothing.

Doubt is a necessary precondition tomeaningful action. Fear is the great mover in the end.

All I can do is follow my instincts, because I'll never please everyone.

I want not, that everybody hears about. Then I can't longer be myself.

My priorities are always going to be my husband and my family now. That's a huge, huge thing.

I've always tried to write the kind of book I most loved to read: character-centered adventure.

I was married for 30 years. Isn't that enough? I've had my share of dirty underwear on the floor.

For most of our history, no one dared to tell Americans, you don't build that.