You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

The Devil has all the best tunes? My arse! Metalville just got a new sheriff.

Dying was misery. Death was that period at the end of the sentence.

Nobody wants to watch perfect people.

An Eagle Scout deserves a letter of congratulations, but not a proclamation, ... That's a normal process. It's not a heroic process.

First of all, I'm not the kind of guy that likes to rehash the show and so forth and so on.

Where there is no love, pour love in, and you will draw love out.

It's north and south pole. When you win you feel great, but when you lose it, it's like you've lost 10 games in a row.

Of course, no man is entirely in his right mind at any time.

It used to be that people needed products to survive. Now products need people to survive.

I cannot in good conscience participate in a celebratory occasion hosted by a country where people like myself are being systematically denied their basic right to live and love openly.