You really want to know your cofounders for a while, ideally years.

No matter what you choose, build stuff and be around smart people.

You can create value with breakthrough innovation, incremental refinement, or complex coordination. Great companies often do two of these. The very best companies do all three.

Founders are usually very stingy with equity to employees and very generous with equity to investors. I think this is totally backwards.

Obsess about the quality of the product.

In general don't start a startup you're not willing to work on for ten years.

Everyone starting a startup for the first time is scared, and everyone feels like a bit of an imposter.

No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product.

You have to be decisive. Indecisiveness is a startup killer.

Execution gets divided into two key questions: 1) can you figure out what to do and 2) can you get it done.

If you don't need it yourself, and you're building something that someone else needs, realize you're at a big disadvantage.

Crowd mentality is the fastest way to lose your true purpose in life.

When one star sets, a million spring forth.

Welcome to 'Eartholpoly'

Sometimes you resent the people you love and need the most. Love is so fascinating in all its forms, and I think everyone who has ever been a mother will relate to this.

My neighborhood is fairly white, yet the local middle school is all black. It is bad. It is very bad.

So,high heels weren't a modern invention. I couldn't believe women had been putting up with these torture devices for centuries.

I'm not going anywhere, not without Chloe." Derek

You smell of other peoples blood, ma petite. It was no one you know. -Jean Claude and Anita

Fiction creating reality.

I was reminded of the Sydney Harris cartoon that said 'adding two numbers that have not been added before does not constitute a mathematical breakthrough'.