You will never win fame and fortune unless you invent big ideas.

The consumer isn't a moron; she is your wife.

A good advertisement is one which sells the product without drawing attention to itself.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

If you ever find a man who is better than you are - hire him. If necessary, pay him more than you pay yourself.

The more informative your advertising, the more persuasive it will be.

I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.

Our business is infested with idiots who try to impress by using pretentious jargon.

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

Tell the truth, but make the truth fascinating.

My worst flaw is that I tell secrets, my own and everybody else's.

I'm pretty confusing. But I do have an oil rig in my back yard.

The moment the church of God shall despise the pulpit, God will despise her.

Thanksgiving is the most complicated meal you can think of. Every night, dinner is just pasta. It's just different shapes of pasta.

But he who never sins can little boast Compared to him who goes and sins no more!

Thank you for that experience.

Pressure can burst a pipe, or pressure can make a diamond.

My goal was not to be famous or rich but to be good at what I did. And that required going to New York and studying and working in the theater.

Good and bad is tricky," she said. "I ain't too certain about where people stand. P'raps what matters is which way you face." (pp. 348-349)

The art of our necessities is strange That can make vile things precious.