Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalize their choices.

Understand the power of asking.

People only buy when they're ready to buy. Not when you're ready to sell

Most copywriters are like engines. They take a while to warm up to get to the point.

Men fear to lose as much as they hope to gain.

Kindly remember that the obvious is always overlooked.

Water is powerful. It can wash away earth, put out fire, and even destroy iron.

I love any and all situations where you celebrate creativity.

Making a film, setting it up and getting it cast and getting it together, is not an easy thing

I'm not into business at all.

I don't get into heavy political numbers because I don't find them lyrical.

In my day, in my era, Ralph McDaniels, just being five and being at his block party, you could just got onstage.

The tires are called wets, because they're used in the wet. And these tires are called slicks, because they're very slick.

By speaking of our misfortunes we often relieve them. [Fr., A raconter ses maux souvent on les soulage.]

Once is sometimes enough and once is sometimes necessary.

I love creation more than life, and I must express myself before disappearing.