Your brand is what people say about you when you're not in the room

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

We can't be in survival mode. We have to be in growth mode.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

It's hard to find things that won't sell online.

Everything you are comes from your choices.

A company shouldn't get addicted to being shiny, because shiny doesn't last.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

...our species is one, and each of the individuals who compose it are entitled to equal moral consideration.

Ah, life, you make us suffer to love you more.

Find out the difference between ethics and morality, but never forget to be kind.

The Bronx? No Thonx!

The meaning of life is just to be alive. It is so plain and so obvious and so simple.

The people's liberties strengthen the king's prerogative, and the king's prerogative is to defend the people's liberties.

It seems to me that invisibility is the required provision of elegance. Elegance ceases to exist when it is noticed.

i hate leaving places i love i was never at one place long. am i selfish?

Having a nightclub in your house really helps for having a party, because then you don't need to go out.

Facebook is a really exciting place trying to do something really important that I really believe in. And it matters.