Your brand story’s “happily ever after” involves open wallets.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

Brands play in an exciting sandbox of symbolic meanings.

People change, and so do their aspirations, and so should brands.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Lean brands are the result of continually testing assumptions.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Products shouldn’t just work well, they must unfold well.

People relate to people, and if your brand feels like people, they’ll relate to you, too.

This is not a contest with your child. The winner is not the one with more points. The winner is the one whose child still loves them when they graduate from high school.

That was when it became abundantly clear to me that simply eating in a way that avoided hurting others was never going to be enough if my eating habits were still hurting me.

My gods dwell in temples made with hands.

My mother taught me that when you stand in the truth and someone tells a lie about you, don't fight it.

It doesn't matter what you think!

I'm very comfortable being at home and keeping my head down, really. It's nice being invited to night clubs and stuff, which is nice once in a while, but I prefer to kind of keep to myself.

I was definitely a choir and theater geek.

Stories and cigarettes ruined lives of lesser girls.

I'm very devoted to my kids - I'm completely blind to their faults.

There is a season for wildness and a season for settledness, and this is neither. This season is about becoming.