Your words have power. Find words that unite. Find words that unify.

The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.

It's not what you say, it's what people hear.

A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.

Politics is gut; commercials are gut.

Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart.

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history.

The way you communicate an idea is different than the way you communicate a product.

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen.

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Greatest irony of life is living in self glory while glorifying God which is the ultimate joy is left behind.

Some things have to be believed to be seen

Someone smells good, it automatically makes them more attractive.

this is the best year ever because i am reading the chronicles of vladimir tod

I think the eyes flirt most. There are so many ways to use them.

In order to find yourself you need to get lost in the forest of life.

Test cricket is bloody hard work, especially when you've got Sachin batting with what looks like a three metre wide bat.

The remarkable thing about God is that when you fear God, you fear nothing else, whereas if you do not fear God, you fear everything else.

Messi has all the conditions to be the best.

You get yourself prepared for a big game, you get yourself up for it. Then afterwards you don't sleep or eat properly.