...the higher the expectations about unselected alternatives, the lower the level of satisfaction with the chosen good.
Michael R. Solomon, Consumer Behaviour: A European Perspective
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This page presents the quote "...the higher the expectations about unselected alternatives, the lower the level of satisfaction with the chosen good.". Author of this quote is Michael R. Solomon, Consumer Behaviour: A European Perspective. This quote is about consumer-culture, anxiety, consumer, psychology, business,.